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That “Aha!” Moment

That “Aha!” Moment

I love it … that “Aha! Moment”


I see from an admissions director when it hits them how much time is being spent on the repetitive tasks required to yield a student.


Thousands of counselor hours per year.


To be clear – these are all tasks that take place without actually talking to a student.  Record review, data analysis, and generating reports all add up to a massive amount of time. 


Time spent not communicating with students.


This is a particularly exciting revelation for our clients because this work will soon be automated and improved for them.


However, it is vital information for every admissions leader to know and understand.  If you really dig into the processes at the core of your operation, you have the potential to make three measurable improvements to your operation.


1 – You may find efficiencies, allowing you to repurpose counselor time away from pulling data and apply it to student outreach.  For our clients so far, this has added up to over 2,500 hours per year.


2 – You may find inaccuracies, allowing you to create more precise contact lists so counselors are more likely to interact with the right students.


3 – You may find frustrations, allowing you to tweak your processes to increase job satisfaction among your counselors, ultimately reducing staff turnover.

Without buying more lists or increasing the discount rate, internal process assessments and adjustments can lead to substantial yield improvements.


You can find efficiencies, resolve inaccuracies, and address counselor frustrations to make noticeable improvements.  And it doesn’t take much to change the story. Imagine a scenario where a college enrolls 15 students out of every 100 applications. 


By finding just three more out of the 85 who are not enrolling, this college would see a 20% increase in new student enrollment.


Twenty percent.


Admissions offices are being asked to do more with less. 


This is one way actually to achieve that.

Teege Mettille
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