How enroll ml works:
Turn Signals into Context
Single moments don't create meaning, and probability doesn't show intent
enroll ml connects all your enrollment signals with hundreds of newly engineered, institution specific data points to reveal exactly who's moving toward you, who's drifting away, and when to act.
Context into Guidance
Your AI enrollment coach
enroll ml is your team's personal enrollment coach - instantly analyzing each student's complete behavioral picture to tell you not just what they've done, but what it tells us about that student and exactly how to respond.
Guidance into Connection
Personalization isn't
<<First Name>>
enroll ml takes you beyond templated outreach to truly personalized, strategic communications. We empower your team to deliver the right message for each individual faster, without losing the voice of the institution and the humanity of enrollment management.
Why The Enrollment Funnel Needs An Always-On AI Brain
No single signal means the same thing for every student.
That’s why enroll ml doesn’t just score actions - it interprets them in context. Our AI continuously analyzes enrollment signals - across vendors, behaviors, and timelines - to understand how they interact and what they mean for each individual student.
We specialize in the middle of the funnel, where signals are messy, timing matters, and strategy drives outcomes. Turning real-time data into prioritized actions and messaging that help your team move faster, connect deeper, and make better enrollment decisions.
enroll ml is proud to have been honored as a top global innovator in the next generation of AI driven ed-tech solutions
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AI That Unlocks Enrollment Potential
enroll ml delivers dynamic, real-time intelligence built for the middle of your funnel - where yield is won and melt is saved.
We don’t just analyze signals - we interpret them in context, through the lens of the student. By decoding timing, behavior, and the unique interplay between actions, enroll ml surfaces the real decision signals behind each student’s journey.
With enroll ml, your team doesn’t just react. They lead - with smarter priorities, faster actions, and more meaningful connections when it matters most.
enroll ml doesn't replace the humanity of enrollment management. It amplifies it.
Signal Processing at the Core
Traditional Tools
enroll ml
Typically track surface-level signals such as form fills, event attendance, email clicks, and web activity. These indicators are easy to access but lack the deeper context of timing, patterns, and behavioral momentum.
Interprets hundreds of signals across CRM systems, counselor activity, vendor interactions, student language, campus visits, and financial aid milestones - revealing intent through the interplay of behavior and time, not just isolated actions.
Real-Time Funnel Orchestration
Traditional Tools
enroll ml
Rely on static scores and pre-set statuses. They provide periodic reports on fixed schedules and require users to manually pull lists, analyze drop-offs, and guess where to focus - missing the behavioral shifts that signal real engagement or risk.
Continuously analyzes complex behavioral patterns across the funnel, dynamically prioritizing students based on real-time changes in intent, timing, and momentum. From full-funnel view down to individual student insights - enroll ml is instant prioritization.
Ethical AI Design
Traditional Tools
enroll ml
Often rely on opaque models built on public or demographic data, financial data, micro-surveys, or inferred profiles - introducing bias and limiting transparency. Institutions are left trusting outputs they can’t fully audit or explain.
Is built on first-party behavioral data- never demographic or financial proxies. Models are 100% institution-specific, fully auditable, and designed to prioritize fairness, equity, and transparency from the ground up.
Guided Action, Not Data Overload
Traditional Tools
enroll ml
Overwhelm teams with raw data exports, charts, and dashboards - without prioritization, student context, or strategic direction. The result: missed opportunities and wasted time.
Delivers specific, ranked recommendations with context for every action - enabling teams to work smarter and faster, with more confidence, deeper insight, and greater focus on the right students at the right time.
Your Institution, Your Data, Your Voice
Unlike one-size-fits-all or semi-custom solutions, enroll ml adapts to your institution’s unique enrollment goals, communication style, and structure.
This goes far beyond logos and brand colors or <name> and <interest> replace templates. We build on your data, your students’ patterns, your voice, and your mission - nothing else. The result is a truly tailored intelligence layer that reflects how your team communicates and what your students respond to.
When the signals fro all of your tools, strategies, communications, and actions are processed and decoded in a single layer, you unlock the true transformative power of AI in enrollment.
Custom AI Models
Institutional Voice Matching
Goal-Aligned Recommendations
Greater Personalization
Team Empowerment
Core Tenets of Our Approach
Our AI is built on principles that prioritize ethics, human expertise, transparency, and true personalization.
Ethical Use of AI
Our models are deliberately built to avoid demographic proxies, prioritizing behavioral and interactional signals instead. We actively reject shortcuts that would optimize accuracy at the expense of equity, ensuring our recommendations reflect what students do, not who they are.
Human-in-the-Middle AI
AI should augment, not replace, the intuition and empathy of admissions professionals. Our models and guidance systems are structured around supporting human judgment, elevating counselors to their most valuable role: relationship-building.
Explainable AI
Every recommendation we deliver is backed by a rationale. Built on academic theory and institutional data. We aim for decision support that is not only smart but understandable, crucial for both internal trust and effective student engagement.
True Personalization
Our system adapts to each institution's enrollment goals and communication style. Our psychographic modeling interprets individual mindsets, not broad segments, ensuring that outreach guidance is tailored to each student's unique journey.
Snapshot of Partner Success
When institutions apply enroll ml to their enrollment strategy, the results speak for themselves. While specific outcomes vary, our partners have consistently seen measurable gains - including increased yield, reduced melt, greater team efficiency, and stronger student engagement throughout the funnel.
By providing clearer priorities and deeper insight, enroll ml empowers teams to work smarter, act faster, and drive better enrollment outcomes.
30-50%
Counselor Hours Saved Annually
25%
Enrollment Growth
Private, 4-year
150%
2-Year Average Enrollment Growth,
Private, 4-year
20%
Improvement in Melt,
Urban, Private, 4-year
enroll ml is currently in use across the U.S., but we do not publish our complete partner list. While this may be unconventional, many institutions consider enroll ml to be a competitive advantage for their enrollment efforts.
Reach out to us directly for more insight into where enroll ml may be in use near you.